Word: smells
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...more winemakers are turning away from cork closures - and oenophiles are finally getting used to the idea. Bonny Doon, a boutique winery south of San Francisco, had used Portuguese cork for 19 years, but was losing 0.5% to 2% of its wine to "taint" - the unmistakably moldy or musty smell and taste of a contaminated wine, caused by a compound called TCA, which is sometimes found in cork. So, the winery decided to make a change in 2002. "It's not a lot, but it's enough," says Burke Owens, Bonny Doon's marketing director, of the switch to screwcaps...
...tables of Britain's restaurants, purists insist that there's no comparison between the bootleg version and the real thing. Experts claim that a caviar's quality can be tested by placing a little between thumb and forefinger. Once eaten, good eggs will leave no residue or fishy smell. "The taste is not the same - black market tell-tale signs are that it's oily and smells of fish," adds Herring...
...alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It seems simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music...
...particularly fraught. And according to Clarence Mock, Safi's defense attorney, the term rape seethes with enough emotion to prejudice a jury and is itself a legal conclusion. Once that word is uttered, Mock says, "the skunk is in the jury box and it's hard to get the smell...
After we arrived at the scene, the crisis rapidly developed. Though the fire billowed less voluminously from the warehouse due to copious attention from the hundreds of firefighters on hand, a neighboring building soon caught fire. We smelled gasoline. The fire coursed rapidly through the building, until it entirely engulfed the soon-charred structure. The press and onlookers stole closer for a better look; I got within 50 yards. The second blaze culminated in a series of explosions that scattered our retinue and signaled the building’s collapse, which we watched in horror. The smoke and smell...