Word: smells
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...transformative effect that inevitably accompanies life abroad is not unlike the elements in Ireland. Insight can come in droplets, dashes, steady cascades, and bursts and deluges. Some lessons and memories can be shaken off, but the total effect of the experience stays with you forever, clinging like the smell of stale must...
...alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music...
What endures is the underlying vitality of the fair, the unapologetic streak of real life. The actual dirt. Genuine food grilled by volunteer firefighters or the high school booster club. Wailing babies. Odd juxtapositions, like the sign on the pig racetrack extolling the love of Jesus. The smell of animal dung. Girls in tight jeans and the boys who ogle them as their fathers visit booths touting dry basements and power tools...
...passengers, airlines and the environment is a winning combo. And a lot of it is thanks to the plane's composite construction. Optimally, the 787 will get 100 miles per gallon per seat, compared to the 76 passenger miles per gallon of a 767. Air filters will reduce the smell of fuel. Relative humidity will be up to about 15%, from the industry average of about 5%. Cabin pressure will be set for a lower, more comfortable altitude, 6,000 ft. down from 8,000 ft. All interior lights will be LED. Windows will...
...probably a case in point. My brain barely lit up in response to the smell of beer inside the fMRI at McLean. "This is actually valuable information for you as an individual," said Scott Lukas, director of the hospital's behavioral psychopharmacology research laboratory and a professor at Harvard Medical School who ran the tests. "It means that your brain's sensitivity to beer cues has long passed...