Word: smells
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...wake up and smell the coffee at Starbucks. That's the lament of Howard Schultz, the founder and chairman of the ubiquitous java chain, in an internal memo that recently became external. In this wistful missive, Schultz fretted that, because coffee is delivered in flavor-locked packaging, the atmosphere had changed, the romance evaporated; the Starbucks "experience" of baristas grinding beans, pulling expresso shots and hand-crafting beverages had been automated away by machines that can knock out an expresso with the press of a button...
...From coffee you added tea and baked goods and lunch items and CDs and books and DVDs; and now breakfast. Starbucks has installed an oven in its stores to warm its new egg/cheese/meat breakfast combos. And you wonder where the coffee smell has gone? I just know that somebody in HQ is going to ask the logical question, if they haven't already: What else can we run through those ovens? We're only using them in the morning. Why not cookies? Or pizza? Or pretzels? Or tacos...
...brains. The researchers will start to explore this question next summer by taking pictures of the brain before and after surgery using functional magnetic resonance imaging (fMRI) scanners. Since the brain devotes roughly 35% of its power to vision, they hypothesize that when this sense is compromised, others, like smell and touch, take over the visual-processing circuits. After surgery, they suspect, the sense of sight reclaims its territory inside the brain...
...personal notes on the wines ranged from “funky” to “great burgundy nose, what a pleasure to flood the senses with this nose.” The best were deep and richly fruity, even slightly tart, with an intoxicating smell...
Imagine yourself as a graduating senior who just landed a posh job, say at a consulting firm, investment bank, or think tank. It’s time to kick back, relax, enjoy your last few classes, and smell the roses—at least if you are an American. International students, however, still have to worry about their final term grades, for if those grades are submitted too late, that fancy job could be a figment of their imagination...