Word: smile
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Dates: during 1940-1949
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...this summer, balding, 63-year-old Handa decided that his search was over. On the telephone poles in Maebashi's dusty streets appeared placards advertising Warau Kamisama, the Laughing God. Said Handa: "I was fascinated. I have always felt that man is most human when he has a smile on his face...
...from the surrounding countryside were streaming into the rickety, broken-down hut which Nagumo used as his headquarters, to be comforted by Nagumo's deity, "The August Inside of Heaven Owner God." To demonstrate their true faith, the converts always laughed when they prayed. "The spirit of the smile," glowed Nagumo, "must linger in everything...
Within a few years, "Lydia E. Pinkham's Vegetable Compound" was fabulously famous. Lydia's iron smile had been plastered on barns and billboards across the U.S., and her name was in history with Betsy Ross, Jane Addams and Susan B. Anthony. Her story, told in Jean Burton's spry biography, makes the career of a Horatio Alger hero sound like a chronicle of indifferent success...
...most brilliant of all Pinkham advertising ideas was Dan's proposal to put his mother's face on every ad. The result was inspired to the last detail-"the neat black silk dress, the tortoise-shell comb, the white fichu fastened with a cameo brooch," the perpetual smile, the sagacious and composed elderly features. Here was everybody's grandmother...
...served out the campaign as a sort of front man for Dewey's own strategy board (after the election, he not only admitted this fact, but advertised it). When the Dewey strategists vanished from sight, Chairman Scott was still standing there, pipe in hand, a patient smile on his face, and looking as if this was nothing compared to what he had seen out in the Pacific during...