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Zandl invented the term alpha consumer, and she's the closest thing the trend business has to a founder. She's been doing it since 1986, back when we thought leg warmers were cool. She has streaky blond hair, oblong glasses and a sunny, irresistible smile. She looks like the fun, cool mom you never had. Zandl doesn't give out her exact age (fortysomething is the most she'll cop to), but she is almost certainly the oldest person in America who regularly uses "holla back" at the end of her e-mails...

Author: /time Magazine | Title: Trends: The Quest For Cool | 9/8/2003 | See Source »

...Vegas is the most beautiful city in the world," he said, "especially at night." A red-faced American tourist broke the reverie. "Hey, Yao Ming!" the man shouted. "Yao Ming, you da man!" It was the last thing the Chinese athlete wanted to hear. He gave a tight smile and then, as politely as he could, he recited one of the few English phrases he has committed to memory: "I am not Yao Ming...

Author: /time Magazine | Title: The Next Yao Ming? | 9/8/2003 | See Source »

Paris without us - well, that would be rather a different story," says Jean-Louis Costes with just a hint of a smile, and if you don't know the man you might think he's an amiable megalomaniac. After all, most Parisians have never heard of Costes or his brother Gilbert; they rarely speak to the press. But if you've spent even a weekend in Paris, it's a good bet they have taken your money and shown you a good time. The Costes brothers are limonadiers, French slang for café owners, but theirs is a lemonade empire...

Author: /time Magazine | Title: The Brothers Who Ate Paris | 9/7/2003 | See Source »

...blue-collar stiffs with sensitive, yearning souls). Since she began writing in 1989, Kitagawa has become a one-woman production company?blend David Kelley's productivity with Oprah's sassiness and you approximate Kitagawa's flavor?conceiving and scripting 11 different drama series, including last year's The Smile Has Left Your Eyes and Beautiful Life. Her one-hour shows have been the top-rated hits in Japan and have gone into syndication in half a dozen countries. She's done it by scripting quirky, multidimensional characters such as the plucky Minami (Tomoko Yamaguchi), who rebuilt her life after...

Author: /time Magazine | Title: Soap Dish | 9/1/2003 | See Source »

...with the hip redesign of its sales floors. A few years ago, the store's managers went to him looking for someone to cast a fresh eye on their massive neoclassical flagship store. (Picture the U.S. Treasury Building stuffed with designer boutiques.) Adjaye recalls their meeting with that impish smile of his. "I said to them, 'What you have here is a shantytown. I'm going to build you a city...

Author: /time Magazine | Title: Space Case | 8/28/2003 | See Source »

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