Word: smiley
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...George W. Bush inherited a global brand name that gave him a running start. The smiley kid from up-country Carolina has come further faster than anyone since Richard Nixon moved from a seat in Congress to the vice presidency in six short years. So how did Edwards...
...outcome of the cases, thanks to the retailer's prominence, could affect how companies all over the world treat their workers. "The point is that more people are aware," says ex-employee Adams, who now works to unionize Wal-Mart stores. "They're finally seeing what's behind that smiley face." And these days, it's not a lot of smiles...
...Mart, known for its smiley-face icon, is confronting other complaints too. It has successfully fought to keep out unions--so far. The average wage for hourly workers barely exceeds the federal poverty level for those with families, and the company's health-care plan is so expensive that only half its workers choose to be covered. Workers have charged that they were locked inside stores at night and that managers secretly "shaved" their time sheets to meet budgets...
...Laughing Cavalier, Trumble's book leaves you with a heightened awareness of the smile's subliminal power. As you read this, buses around Sydney are advertising cider with a sepia photo of grave-faced frontiersmen: they saved their smiles for happy hour; while emails zip around cyberspace with the smiley emoticon of colon-dash-parenthesis. "The smile, meanwhile, is getting broader, wider, fiercer," writes Trumble. And, as his book attests, more subversive than ever...
...shades of gray for a palette of clear-cut black and white. He has taken a stand. "I have a kind of middle-class constituency of fans who don't want me shaking the bars," he says, smiling sadly. "This is uncomfortable; this isn't ambivalent. This isn't Smiley saying 'Well, this is really tough, what we're doing, but I'll carry my horse uphill.' This is Smiley saying 'F___ this! This has got to stop!'" He laughs delightedly, but he is in no way joking. "There was something that I could not look away from. I felt...