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...think of anyone I'd rather share a foxhole with than Tom Joyner and Tavis Smiley. The host of the widely syndicated Tom Joyner Morning Show and his commentator sidekick are very tough guys. Yet the victory they scored last week by persuading CompUSA Inc., the largest U.S. computer retailer, to dramatically expand its advertising in black-owned media really belongs to the show's 7 million, mostly African-American, listeners. They showed how powerful consumers can be in the fight for racial respect...

Author: /time Magazine | Title: Racism in Advertising? | 11/1/1999 | See Source »

Joyner and Smiley's crusade started more than a year ago when Smiley delivered a blistering commentary about a memo from the Katz Radio Group, a New York City-based ad-sales firm, advising clients to forgo buying spots on minority-oriented radio stations because "advertisers should want prospects, not suspects." Within days, Joyner's fans had heaped so much protest on Katz that its president came on the show and promised to double its billings for black radio stations. Next, Joyner and Smiley compiled a list of companies that get millions of dollars from black customers and started pressuring...

Author: /time Magazine | Title: Racism in Advertising? | 11/1/1999 | See Source »

...daughter's 17-year-old friend, triggering an entirely hedonistic lifestyle in which he buys whatever he wants and smokes pot all day. This is a direct reaction to his prior condition of too much independence. It is no coincidence that he chooses to work at "Mr. Smiley's" and asks for the job that will require the least amount of responsibility...

Author: By Jacob Rubin, | Title: CINEMANIC: A SECOND LOOK: Filmmaker as Foreigner in American Beauty | 10/15/1999 | See Source »

...CONTACT" tour of the shuttle began when a smiley, peachy-cheeked Ride made a bee-line for the bathroom. Peeing in space: the timeless stuff of which third grade humor is made, no doubt prompted conjectures amongst Ride's under-age audience at homes across America concerning fluid volume weightlessness. But Ride explained the mechanics well enough that it became evident, even to us minors, that women couldn't use the standard apparatus. But that's all the mothership offered. No ladies room; zero gravity. Not known for cliffhangers, "3-2-1 CONTACT" suddenly had its target demographic, male...

Author: By Molly Hennessy-fiske, | Title: Of Sally Ride and Final Club | 6/9/1999 | See Source »

...CONTACT" tour of the shuttle began when a smiley, peachy-cheeked Ride made a bee-line for the bathroom. Peeing in space: the timeless stuff of which third grade humor is made, no doubt prompted conjectures amongst Ride's under-age audience at homes across America concerning fluid volume weightlessness. But Ride explained the mechanics well enough that it became evident, even to us minors, that women couldn't use the standard apparatus. But that's all the mothership offered. No ladies room; zero gravity. Not known for cliffhangers, "3-2-1 CONTACT" suddenly had its target demographic male...

Author: By Molly Hennessy-fiske, | Title: Of Sally Ride and Final Clubs | 6/9/1999 | See Source »

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