Word: smilingly
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Dates: during 1980-1989
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Wanda: You are missing yet another social trend, Ralph. A lot of them have decided to cut back on all the smiling. Other professionals, like lawyers and accountants, don't have to smile relentlessly for hours at a stretch. Why should flight attendants...
Wanda: Righto, Ralph. In her book The Managed Heart, Arlie Russell Hochschild says that the perpetually frozen smile of flight attendants is a classic bit of commercial manipulation that propels many of them into mini- breakdowns at the end of the trip. One flight attendant calls it "artificially created elation," the sort of thing that turns women into ticket-selling objects, not to mention flying bunnies...
...convinced that the plane is going to crash, maybe 50 who are enraged by the mandatory 30-minute delay in getting off the ground, and another 100 or so who are busy getting giddy or truculent through the magic of booze. Under the circumstances, which is better: a calming smile or a conventional dose of feminist grimness? Wanda: Pilots don't have to chuckle when they give one of those reassuring Chuck Yeager speeches saying that there's nothing to worry about even though the plane has no landing wheels. Females are assigned the social role of grinning...
Ralph: The idea of all those women's smiles dying unrequited is nauseating, dearest. We've got to get men beaming at full throttle to close that smile gap. Another hour of TV each week for Phil Donahue ought to do the trick...
Wanda: Don't start, Ralph. Even some of you men are starting to get the hang of this. Erving Goffman, the expert in nonverbal communication, wrote that women are almost always shown smiling in ads to show their deference to men. When there's a smiling man in an ad, the woman usually has to smile twice as broadly to indicate her subordinate status. Then there's the new book Winning Moves: The Body Language of Selling. It warns women sales representatives not to smile too much or too early when calling on a prospect. Ken Delmar, the businessman...