Word: smirnoffs
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Dates: during 1980-1989
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...heyday of Prohibition, Americans looked northward for booze, as truckloads of illicit liquor poured from Canada into a thirsty U.S. These days the high-proof smuggling traffic is operating in reverse, as Canadians try to get around their country's steep taxes on hooch. A 1 3/4-liter bottle of Smirnoff vodka sells for as much as $26.50 in Canada, with taxes accounting for nearly $22 of the price. A similar size bottle can be had for only $16 across the border in New York. "There's little stigma attached to smuggling liquor," says William McKissock, a senior Canada Customs antismuggling...
...began test-marketing an unusual liquor-based hybrid called Golden Spirits, which is flavored with natural fruit essences to produce mixtures like peach- melba rum. "They are selling extraordinarily well," says House of Seagram President Edgar Bronfman Jr. Rival distillers are blending other cocktails. Connecticut's Heublein, maker of Smirnoff vodka, is test-marketing Tropic Freezers, which turn into frozen drinks like strawberry daiquiris after about six hours in a customer's freezer...
...typical Harvard student carries a load of books home for Christmas and consults his friend Smirnoff about whether he or she ought to be studying. On the other hand, certain lower forms of life masquerading as Harvard students will, in fact, open the books they bring home. Often...
...falling. Some retailers claim that they are selling even more Stolichnaya by the case to hoarders who fear a permanent cutoff, or by the pint to those who dare not use it for entertaining. Ironically, one merchant noted that a brand left on the shelf in his store was Smirnoff, a domestic vodka distributed by Heublein. Says he: "People think it is Russian and they are refusing...