Word: smirnoffs
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Dates: during 1980-1989
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...even stand-up comic Yakov Smirnoff could exaggerate the absurd reality of flying Aeroflot, the Soviet airline. Passengers must endure dismissive ticket agents, brusque cabin crews, delays as long as three days and white-knuckle flights on ancient jets. As a monopoly, Aeroflot nonetheless carried 120 million travelers last year, making it the world's largest carrier...
Luckily, I was assigned to nice, safe, Holworthy 5. When I unpacked the first day, I pulled out all the usual junk--books, clothes, sheets, vodka. The Smirnoff was a going-away present from my boyfriend back home. I dumped the boyfriend for the man from Kirkland House. Big Mistake # 1. All he ever gave me was a headache and a hangover...
...vodka sippers who like to think they can discern the differences among brands, the ad slogan for Smirnoff might be an attractive come-on: "So superior you can taste it." But the $10 million campaign has not gone down so smoothly with the Bureau of Alcohol, Tobacco and Firearms. Last week the agency said the slogan does not conform to rules that prohibit distillers from claiming special qualities for spirits they sell as vodka. The agency defines vodka as "without distinctive character, aroma, taste or color...
Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya...
Philip Morris hopes Kraft will not be as resistant to a takeover as Pillsbury, which is fighting a $5.2 billion offer from Grand Metropolitan, a British liquor conglomerate (J&B Scotch and Smirnoff vodka). Last week the company took out full-page newspaper ads that showed the normally cherubic Pillsbury Doughboy with a grim expression and wearing boxing gloves. Warned the ad: "We're not going to sit idly by while an opportunistic British liquor and gambling company tries to buy respectability...