Word: smirnoffs
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...company's Canadian founder and president, credits the switch to lightness to the influence of women, who prefer drinks without a lingering taste, and of young people, who find the "lights" easier to learn on. "Basically," argues Chairman John Martin of Heublein, which specializes in vodka (Smirnoff) and ready-mixed cocktails, "Americans don't like the taste of alcohol-it's too strong for them." Slightly more than half of the liquor Americans drink is still considered heavy by the new standards-such as bourbons and most blends-but a dozen years ago the "heavies" accounted...
...program notes for Anastasia point out that only Smirnoff vodka is used on stage. This is one of the few touches of realism in the whole play, for playwright Marcelle Maurette has written most of the lines in an allegorical exposition of Europe's reaction to American aid and a prophecy of Europe's future. "I don't need your pity now," Anastasia, representing the Europe of the future, defiantly exclaims, and Prince Bounine (America) can only stand with his mouth agape, as his materialistic plot is foiled...
...founders of Hahn Department Stores, Eugene Greenhut, and Willard Karn, oil-burner salesman famed as a bridgeplayer, started National Distributors for- Distillers, Inc. to market through cigar-stores. A new firm called Stuart, Briton & Co. has Sandy Macnab Scotch whiskey. Scions of the Hotel McAlpin family have Smirnoff vodka and other liqueurs which they will make under patriarchal Vladimir Smirnoff's direction in a factory at Bethel, Conn., hometown of the late great P. T. Barnum...