Word: smirnoffs
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Whatever the reason, the extended keg ban just doesn’t make sense. Banning kegs once more will only increase the consumption of hard alcohol at and before the Game. Harpoon may have a scary brand name, but Smirnoff is the real way to kill someone. Furthermore, keg ban or not, and United Liquors men or not, the College is never going to rid itself of responsibility if a student drinks too much and dies. There are too many people serving too much alcohol. The College would be better off reinstating kegs, restricting dangerous hard alcohol and focusing...
...wave of superpremiums appearing on both coasts. Last year's buzziest brand was Ciroc--distilled from two varieties of grapes commonly used to make Armagnac--which is a joint venture between LVMH (owner of the champagnes Moet and Dom Perignon) and Diageo, which also owns the decidedly down-market Smirnoff. Despite Ciroc's popularity, Diageo plans to increase production from 53,000 cases to only 85,000 cases next year. "It's a question of philosophy," says Efren Puente, the brand's senior manager. "It's not about mass messages. It's about the story and having people find...
Despite all that, the spirits industry has made hay with its low-carb status. Distillers, including Bacardi and Diageo, have launched ad campaigns to trumpet their spirits' carblessness. Diageo, which makes Smirnoff, the world's top-selling premium vodka, created the website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been...
When the topic of nonsensical governance of commodities is on the floor of the legislature again next week, there’s another issue students would benefit to see debated: the ban on selling liquor in grocery stores. While Californians can enjoy the privilege of buying their Smirnoff in any Safeway, Massachusetts citizens, and the students that dwell seasonally within its drier-than-thou borders, are denied this convenience...
...Bond franchise is one of the pioneers of product placement. "Bond has always been a brand-aware character," says David Wilson, EON's vice president of global business strategy. Dr. No "placed" Pan Am, Red Stripe and Smirnoff. But Die Another Day sets a new standard for promotional deals, pitching about 20 brands, from Finlandia vodka (yep, he switched) to 7-Up and Norelco shavers...