Word: smirnoffs
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...dashed off four comic essays for The New Yorker, appeared on numerous TV shows at $10,000 a shot, played Caesar's Palace in Las Vegas for $25,000 a week, turned out two bestselling comedy albums, and lent his owlish visage to several advertisements ranging from Smirnoff's vodka to Foster Grant sunglasses. Now he is completing a new nightclub act as well as a play about "a happily neurotic love affair." This summer he plans to begin work on Take the Money and Run, a new film he co-authored and will star in. Has success...
...universal base for alcoholic drinks. In Peru, where a drop in the U.S. import quota has caused a 220,000-ton sugar surplus, W. R. Grace & Co. intends to solve a national economic crisis in an ingenious way: Grace will use the excess to make, under license, Smirnoff vodka and Gordon...
...Heublein, Inc. Heublein (pronounced Hue-bline) invented the ready-made cocktail, led the trend to vodka drinking in the U.S., and was among the first to take advantage of the shift to sweeter and lighter alcoholic drinks. The company makes or distributes about 125 different products, ranging from Smirnoff Vodka to Grey-Poupon Mustard and A.I. Steak Sauce. It has just added 25 more products to its line-including Lancers sparkling rose-by buying out the New York importing firm of Vintage Wines...
...hopping to find out what Americans drink, believe that there is an increasing trend to drinks in which the whisky taste is either disguised or nonexistent. This theory is behind the biggest ingredient in Heublein's success: vodka. The company paid a White Russian $14,000 for his Smirnoff distillery in Bethel, Conn., in 1939, but did not really decide until the 1950s to convert whisky-drinking Americans to the almost tasteless drink...
Through intensive publicity and clever advertising ("It leaves you breathless"), Heublein succeeded with Smirnoff far beyond its hopes. Vodka somehow appealed to youth, seemed lighter and thus less fattening (it isn't), and was so versatile that it could be mixed in anything from a Bloody Mary to a Russian Virgin (vodka with a whisper of Cointreau). It has been the fastest-growing liquor in the U.S. for the past five years and now accounts for 70% of Heublein's total sales; Smirnoff has also become the fourth biggest seller among all liquor brands...