Word: smith
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Dates: during 1940-1949
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Shops & Salons. Smith agreed. With Daily News Secretary-Treasurer William R. Powell hemming & hawing in for a third of the deal, Smith promptly formed his Mission Nurseries & Florists, Inc. He bought out two flower wholesalers on Los Angeles' Wall Street, opened a retail shop nearby. Then he hustled west to Wilshire Boulevard's breezy shopping district to unveil a retail salon (Hollywood for shop). Next he bought 28,000 square feet of greenhouse and opened another retail store in San Gabriel, Calif., added a four-and-a-half-acre nursery plot in the famed San Fernando Valley. Thus...
...Smith hired the area's best horticulturists and floral designers right & left (despite protests of other growers, who claimed that he was underselling the market and charging off floral losses against newspaper profits), soon had a crack staff of 65. Among many Smith service features: a "memory service bureau," employing a pert blonde to call up husbands two days before wedding anniversaries...
Next-by-Air? In December, Mission, Inc. grossed $53,000, and for its first full year of operation, ending August 1945, gross is expected to hit $350,000. Last week Smith was estimating a 1945 take of $500,000. Nobody laughed...
...make certain nobody would, handsome, hefty Robert L. Smith fortnight ago took another long jump. He has an agreement with American Airlines, Inc., guaranteeing daily, postwar air-freight shipment of Mission, Inc. flowers to New York-the first negotiation of its kind...
...Consider the exciting possibilities," beamed Smith, considering them. "Pretty soon we'll be able to drop 5,000 Ibs. of California sweet peas down on the London market 24 hours after picking. Why, Southern California will be the flower basket of the world...