Word: smithing
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Dates: during 1960-1969
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RICHARD P. SMITH PFC, U.S.A. Fort Sill, Okla...
...JACK SMITH, a columnist for the Los Angeles Times, recently called attention to two full-page ads that appeared in TIME. One was for Antioch College, a small (under 2,000 students) liberal arts school in southwestern Ohio; the other was for an even smaller college in Wisconsin, VITERBO COLLEGE: BERKELEY WE AIN'T, its message began. What seemed to intrigue Smith was that two such small schools could afford such ads in a national magazine. He reported that when Raymond Colvig, the public-information manager for the University of California (and its Berkeley campus) saw the Viterbo...
...What Smith and Colvig did not realize was that neither college paid for its ad. Theirs were two among more than 100 full-page regional ads that TIME has donated to colleges during the past year. The program began with an ad for St. Joseph's College, a small school in Indiana, which reports that, so far, the appeal in TIME has brought in more than $80,000. Our purpose is to help alleviate an increasingly perplexing plight of big and small colleges: chronically short of advertising dollars, most cannot afford the kind of influential messages that will attract...
...well-planned hour of bloodshed last week when Held decided to mount a one-man revolt against the world he feared and resented. After seeing his wife off to work and their children to school, Held, a proficient marksman, pocketed two pistols-a .45 automatic and a Smith & Wesson .38-and drove his station wagon to the mill. Parking carefully, he gripped a gun in each fist and stalked into the plant. Then he started shooting with a calculated frenzy that filled his fellow-worker victims with two and three bullets apiece, at least 30 shots in all. One bullet...
...Johnson C. Smith University in Charflotte, N.C. and will proceed next month to Shaw University and St. Augustine's College in Raleigh...