Word: smithsonian
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...institutional title-Smithsonian -suggests a museum guide heavy on diagrams and dry prose. In fact, the magazine is as muscular and attractive as the bare-chested young blacksmith who posed for a recent cover picture. He symbolized one faction in a New England town embroiled in a fight over a polluted lake. This month's cover photo is a stark snow scene; the story tells of winter life in Siberia. Inside, other striking color pictures illustrate a variety of lively stories that explore everything from contemporary culture ("Cross-country with Shakespeare") to offbeat Americana (Tom Thumb's wedding...
Thanks to its unpredictable mix and sparkling graphics, Smithsonian, a monthly published under the aegis of Washington's Smithsonian Institution, has become one of the nation's fastest-growing new magazines. It advertises its existence sparingly and does not appear on newsstands. Yet in the four years since its birth it has attracted more than 500,000 affluent subscribers (median family income: $21,150). Impressed by that performance, advertisers have been doubling Smithsonian's revenue each year; in the last year they purchased more than 400 pages. Comparable growth is expected in 1974. The magazine, which readers...
...Smithsonian has never had Government support; it was launched on a $50,000 contribution from an anonymous donor. With this modest nest egg, and the Institution's credit as backing, Smithsonian Secretary S. Dillon Ripley hired Edward K. Thompson, managing editor of LIFE from 1949 to 1961, to head the new venture...
...House Organ. A crusty, demanding journalist who works in a cloud of cigar smoke, Thompson, 66, stipulated that the magazine was not to become a house organ of the Smithsonian; he has maintained a wary distance from the Institution's staffers. Thompson was instructed that "we should be interested in the kinds of things the Smithsonian is interested in." Says he: "I added to that, 'the kinds of things the Smithsonian should be interested...
Died. Charles Greeley Abbot, 101, astrophysicist, inventor and secretary of the Smithsonian Institution from 1928-44; in Riverdale, Md. In 1972, a crater on the moon's dark side was named for Abbot, who spent more than 70 years studying the effects of solar radiation on terrestrial weather patterns and patented numerous devices for converting the sun's heat into energy...