Word: smog
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Dates: during 1950-1959
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Less Smell. As for potential uses, Houdry thinks that his new catalytic process can clear the industrial smog from U.S. cities, enable notorious offenders (e.g., New York City's Consolidated Edison Co., which generates electricity from coal) to make immense savings in fuel. Moreover, the oil industry, which has to burn oil to generate the heat needed to refine petroleum, also can make big savings. Houdry estimates that a petroleum cat-cracking unit could save $320,000 a year in fuel by installing 12,000 of his units. Joseph N. Pew's Sun Oil Co., one of Houdry...
...special journalism project at the University of New Mexico, a senior named Joe Aaron wrote a thesis on classified ads in newspapers. In a survey of 8,000 ads in eight major U.S. dailies,* he found no sectional differences in language, except for "smog free" California real estate. A house is "cute," "a cutie," "adorable," "exquisite," "elegant," "a dandy," "magnificent," "glamorous," "spic & span," "clean as a pin," "a rare find"-and inevitably near everything and a "real bargain." A farm is never a farm but "a rural hideaway," "rustic retreat," or "secluded estate...
When the Yorkshire Electricity Board was appointed in 1947, the colonel knew just the right spot for its headquarters. With a little remodeling, stately Scarcroft Lodge, a 120-year-old mansion overlooking 160 acres of rolling farmland, would be absolutely top-hole. It was situated well beyond the industrial smog of ugly, workaday Leeds (pop. 510,000). There was a little matter of building permits before Scarcroft could be remodeled, but the colonel soon fixed that. He had a word with the Ministry of Fuel and Power, got permission to spend $112,000 on scarce building materials...
Over the nation's largest city, a cloud of smog lay heavy last week, stinging eyes and hospitalizing 25 workers in nearby Elizabeth, N.J. Retired Rear Admiral William S. Maxwell, the deputy smoke commissioner whose mistake was to crack down too hard on smoke violators while his boss was away, bitterly told an audience: "I know I am going to be fired." In the uneasy air of 1951's autumn, a sense of wrong stained the air like smog...
Cambridge's latest brand of "smog," caused by smoke from Canadian forest fires, is expected to remain covering the local area today...