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Word: smokes (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...walls with record jackets and went jazz. A favorite hangout of off-duty jazzmen, it also attracts the earnest and informed young jazz buffs in heavy spectacles and flamboyant shirts who sit for hours nursing drinks and intently following the music. After midnight, when the air is blue with smoke and the beer drinkers at the bar are vibrating with the music. visiting jazzmen are apt to move to the front of the room, pick up borrowed instruments and join...

Author: /time Magazine | Title: Music: Rise of the Music Room | 5/27/1957 | See Source »

...your article "Making Cigarettes Safe" [April 22]: Has Researcher Wynder tried ethyl alcohol (possibly in the form of bourbon or Scotch) for extracting the natural waxes from the tobacco leaf? One could have a smoke and a drink all in one and eliminate the need for the hip flask...

Author: /time Magazine | Title: Letters, may 20, 1957 | 5/20/1957 | See Source »

...WOMAN is only a woman, but a good cigar is a smoke-or is it? Could it be, in psychological reality, a preconscious device to impress that woman with one's virility? This, at any rate, is the view held by practitioners of a new offshoot of depth psychology known as Motivation Research. For an account of the mass psychology that has the whole U.S. economy on its analyst's couch, see MEDICINE, Psychology...

Author: /time Magazine | Title: A Letter From The Publisher, may 13, 1957 | 5/13/1957 | See Source »

...dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry in groups, because there prejudices may be revealed more freely, like confessions at a revival meeting...

Author: /time Magazine | Title: Medicine: Psychology & the Ads | 5/13/1957 | See Source »

Guilty Cokes. One MR outfit, Social Research Inc. of Chicago, set out to discover what was wrong with tobacco advertising by learning why people smoke. It did not need to go so deep into unconscious symbolism as the Freudians, who see the cigarette as a nipple substitute. Its psychologists found just what was needed at the preconscious level: "Americans smoke to prove they are people of virile maturity. They see smoking as proving their vigor, potency." This, explained Social Research, "is a psychological satisfaction sufficient to overcome health fears, to withstand moral censure, ridicule, or even the paradoxical weakness...

Author: /time Magazine | Title: Medicine: Psychology & the Ads | 5/13/1957 | See Source »

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