Word: smokings
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Dates: during 1960-1969
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Throughout Yugoslavia, factories are bursting into flames at a rate described by Zagreb's weekly Vijesnik u Srijedu as "a fire and a half a day." Asked Bel grade radio last week: "Are we going to see our entire industry disappear in billows of smoke...
...somewhat better tamed and brushed to the side. He goes to the theater in London occasionally, but has never been seen at a nightclub and, aside from sneaking a cherry brandy as a schoolboy, is known to drink nothing stiffer than an occasional sip of champagne. He does not smoke. He is good at gentlemen's sports-polo, shooting, sailing-but does not have any interest in such traditional British team sports as rugby and cricket...
Reading the smoke signals, the tobacco companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
...prevented from attending Oxford because his father was anathema there. Eventually he emerged as a modest writer whose own memories of his father were of "the kindest and gentlest of men, a smiling giant, who crawled about the nursery floor with us and lived in an aura of cigarette smoke and eau de cologne...
...tragicomic figure, Calman looks at it all and blinks: "Who knew what the world was coming to?" The women smoke cigarettes, the men falsify accounts. Fear of God is replaced by fear of bureaucrats. The old fixed values are suddenly gone. At the end, Calman stops the world and gets off. He hides himself in a private makeshift synagogue-a mirage of an island in the sea of change...