Word: smoothness
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Dates: during 1960-1969
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Uncertainties abound in the publishing business, but one fact seems tantalizingly obvious: there are millions of potential readers for publications aimed at the 18-to-25 age bracket. But how to reach them? One method is to hire professionals to turn out smooth articles in hip lingo in a psychedelic or Art Nouveau layout ("Talking to kids in their own language," it's called). Cheetah and Eye magazines tried that - and folded...
...industry's rather elaborate public relations effort has been something less than smooth. Manhattan's Hill & Knowlton, the world's largest public relations firm, had been tending the industry's image for 15 years, but it quit a few months ago in disagreement over fundamental tactics. Hill & Knowlton had engineered the defensive, low-profile approach, under which the industry minimized its public involvement in the health controversy. That put the firm at odds with some industry chiefs, who thought that it was time for a more aggressive approach in promoting the case for cigarettes...
...everyone else say that the campus "exploded," our mind moves to the physical metaphor. Next, it moves to the causes of explosion--what enormous pressures have built up and have no place to go and go explode? And so we look for the reasons: the channels are not smooth enough, there are bottlenecks, students are oppressed, the war is creating tensions, people hate something intensely (ROTC, expansion). Our explanations of explosion are based on the metaphor of explosion, and they miss the point...
...idiom, at least, the whole punch of what you say depends on the order you put your little clauses and stuff in. After messing around with arranging sentences for a long time, you reach a kind of ecstasy when you finally dip into and out of a sentence as smooth as a yoyo. Sometime after The Sirens of Titan Vonnegut found out how it goes...
...them all in his head, and before recording, would go over them in his soft-spoken way with a hand-picked crew of Nashville sidemen, taking suggestions occasionally from them, or showing them how it should go by playing the guitar or piano. Once the taping began, he was smooth and professional. "Some performers take all day to get a recording right," says Guitarist Pete Drake. "Dylan usually gets them on the first or second take. It really wasn't like working. Everything was so easy." Listening to Nashville Skyline is no work either...