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...properties. It's nontoxic, fireproof and mold- and water-resistant, and it traps more heat than fiberglass insulation. It's also stronger, pound for pound, than concrete. In December, Ross completed what is believed to be the first structure made entirely of mushroom. (Sorry, the homes in the fictional Smurf village don't count.) The 500 bricks he grew at Far West Fungi were so sturdy that he destroyed many a metal file and saw blade in shaping the 'shrooms into an archway 6 ft. (1.8 m) high and 6 ft. wide. Dubbed Mycotectural Alpha, it is currently on display...

Author: /time Magazine | Title: Industrial-Strength Fungus | 2/8/2010 | See Source »

...Peyo said the word came to him when he asked a friend for salt during lunch and, struggling for the word, just blurted out, "pass me the schtroumpf." The same process triggered the Smurf language, which uses the word "smurf" to replace nouns, verbs, and everything in between, with predicable confusion: "I feel like smurfing you on the smurf" could mean either "kissing you on the cheek" or "hitting you on the head...

Author: /time Magazine | Title: The Smurfs Are Off to Conquer the World — Again | 1/14/2008 | See Source »

...cartoons sparked a merchandise bonanza, and about 3,000 products and services have used the Smurf brand image, from McDonald's to VW, Coca-Cola and Kellogg's. Candy maker Haribo has sold more than 6.5 billion of its jellied Smurf sweets over the past two decades, while over 10 million Smurf CDs have been sold in the last three years alone. There was also a traveling ice show, a France theme park called Big Bang Schtroumpf (as well as Smurf attractions cropping up in five U.S. and Canadian theme parks), and the smash hit The Smurf Song by Dutch...

Author: /time Magazine | Title: The Smurfs Are Off to Conquer the World — Again | 1/14/2008 | See Source »

...recent years, Smurfs have had to endure online accusations that they were closet Communists, as they share everything in their idyllic village, wear the same uniform, and sing the same catchy song. And there is even a theory that their sworn enemies - evil wizard Gargamel, along with his mangy cat, Azrael - represent international capitalism. Peyo's family fiercely denies this and insists the stories are apolitical. But Peyo did use the Smurfs to satirize Belgium's endless language wars between French and Dutch speakers: in one album, he divides the village into two halves that fight over whether the term...

Author: /time Magazine | Title: The Smurfs Are Off to Conquer the World — Again | 1/14/2008 | See Source »

...wait nine years before it met its first female, the Smurfette - although more girls have been promised in future albums. And in the wake of the revelation by Harry Potter author J.K. Rowling that Dumbledore was gay, Nine Culliford has hinted at a similar outing amongst the Smurfs. "Well, I did tell my husband that Vanity Smurf was like that, and he said, 'I never thought about it, but you're right,'" Culliford said. "Who knows? Maybe in a few years we'll be able to say something like that about...

Author: /time Magazine | Title: The Smurfs Are Off to Conquer the World — Again | 1/14/2008 | See Source »

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