Word: smuts
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Save for the conscientious Nudist, the forbidden publications were all smut sheets, compendiums of "art studies'' bearing such titles as Wild Cherries, Cupid's Capers, Hollywood Squawks. Heretofore the sale of questionable magazines in New York has been combated with the vague threat of criminal prosecution. But austere little Mayor La Guardia has new ways of doing things. His commissioner of licenses simply announced that anyone in his jurisdiction who was caught selling dirty publications would be put out of business...
...shore-leave to rob a young dance-hall hostess of her maidenhead. Two other tars, gross fellows all, lay bets upon his enterprise. This plot is a simple one, and it is thematically unvaried throughout. If you are looking for an evening of good 100 per cent American smut, this is it. There's no nastiness in it; the only cloud in the welkin of direct and open-faced lechery is the obnoxious Senor Gomez, whom the play-wright gives no shrift...
...having "planned the creation of Whiz Bang" with her ex-husband) hired as editor Wilkie Mahoney, one-time ace "gagman" for Publisher Fawcett's Whiz Bang, Smokehouse Monthly and Hooey (TIME, Dec. 29, 1930; Dec. 14, 1931). Also, it was reported, she issued orders to correspondents to put less smut, more gusto into their work. There will be a colyum (corresponding to Captain Billy's "Drippings from the Fawcett") in which she will identify herself as "Happy Divorcee," "Animated Annette," "Happy Hostess," "Torrid Toreador...
...approaching business recovery. Prosperity, sure as the sun, will rise tomorrow morning. . . . But for God's sake, keep politics out of the Reconstruction Finance Corp. We're not giving any money away. We're loaning it on adequate security. We could have political bunk and political smut committees and damned demagogy down there at the corporation but we're doing a business job and, damn it, we intend to continue doing it. If we make any mistakes wait until the return of better times and then, if you want to, give us hell individually. . . ." Charles Gates...
...smart to be bawdy may possibly be credited to magazine artists of the Arno-Soglow-Klein-Steig school. In The New Yorker their drawings are politely risque. In published albums (like Stag at Eve) they are elegantly ribald. From its first issue last summer Ballyhoo capitalized the discovery that smut, when smart, could tap an unashamed market. It based its appeal chiefly upon the business of making fun of the advertising business, but knew and pursued the sale value of scatology...