Word: snack
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...There is statistical and anecdotal evidence that ambient media do work. Hatfield's research shows that supermarket floor ads can increase a product's in-store sales an average of 15.5%. Van den Bergh Foods reports that gas-pump nozzle ads for its Peperami snack sticks boost in-store sales by 22.5%. "Pump nozzles are a good way of promoting Peperami as an on-the-move snack," says a Van den Bergh spokesman, adding that 80% of its customers are males 34 and younger. Ambient ads often "reach a specific audience when they're most receptive," notes Hayes...
What most surprised the research team led by Barry Popkin, professor of nutrition at U.N.C.'s School of Public Health, was the fact that today's snacks are packed with a greater concentration of calories than ever before. That jump in what nutritionists call "energy density" raises plenty of red flags, because the more calories per gram in a particular snack, the easier it is to overeat...
...presence of James Bond is everywhere in the enormous stage built for 007 films in London's Pinewood studios. You can even find Sean Connery dropping in to snack in the cafeteria. But recently a different action hero has set up residence. Major space on the lot was given to Croft Manor, a Victorian mansion decorated with grand staircases, stained-glass windows and prehistoric pottery. In one corner, there's a glass-walled computer room filled with a dozen flat, plasma screens that monitor the solar system. Beside them sits an evil-looking robotic biped that serves alternately as sophisticated...
...most uptight of Asian countries has a surprisingly lively gay scene. Taboo is one of three nightclubs in the Tanjong Pagar suburb that has a large homosexual clientele. At the two 24-hour coffee shops, it's not unusual to see flamboyantly attired drag queens enjoying a late night snack. By day, the café at the Borders bookstore downtown is a popular gay hangout. Those who prefer to stay in the closet can find refuge in numerous websites and Internet chat groups run by local gay activists. "Singapore is probably the safest place to live in Asia now", says...
LUNCH LOBBY While school lunches have got healthier, kids are still getting chubbier as the cafeteria menu increasingly competes with in-school soft-drink and snack machines. School nutrition directors last week urged Congress to regulate these unhealthy temptations. But the lunch lobby may be in for a tough battle. Cash-strapped schools rely on the sales for extra funds...