Word: snackfrom
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...nibble on popcorn, candy and anything else he can sell them in his 220 theaters, Klein in four years has brought National General from a $6,700,000 loss to a $3,030,000 profit. His secret he has managed to raise the average cinemagoer's expenditure on snackfrom 17? to 29?, or 70%-and 62% of that total is pure profit for National Expanding to the East. National is doing so well these days-it expects a $4,000,000 profit this year on sales of $65 million-that Klein plans to add 100 more theaters...
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