Word: snacks
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Dates: during 1960-1969
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...words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater risks lurk in the slang of foreign languages. A leather-preservatives manufacturer tried to market a product called Dreck-until he discovered that the name means...
Indoor-Outdoor Snack...
...Center designed by Huson Jackson of Sert, Jackson and Associates, will include student workshops utilizing modern audio-visual techniques, large lecture halls, combined laboratory-classrooms, offices for instructors and an indoor-out-door snack bar. The exterior is designed in rising "steps" or "decks" so that the front of the building will gradually rise rather than present an imposing, flat facade...
...stake is a $900 million industry, mostly made up of small companies that market their products locally. Institute members are obviously afraid that the new dehydrated potato snacks could nibble into potato-chip markets and drive some of the small chip companies out of business. Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president...
Since Major Higginson intended the Union, like all democratic institutions, to be, self-supporting, its overseers rapidly constructed a system of officer elections and dues to sustain the clubhouse. The Harvard Union offered speakers, pre-game rallies, post-game dances, debates, and discussions to members. The restaurants and snack bar were open all week long, ladies were permitted on weekends, and professors-either guests or members-were welcome anytime. Since Cambridge was a no-license city in those days, students had to go either to a final club or to Boston for "exhilarating beverages." For returning alumni, the Union...