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When the adless Reader's Digest (U.S. circ. over 8,000,000) started its international editions in 1938, Editor DeWitt Wallace soon hit a snag. At 25?, the world's biggest magazine was too expensive for the mass of readers in most foreign countries. Beginning with the Spanish-language edition in 1940, Wallace cut the price and began carrying advertising in his international editions. Circulation and advertising rose steadily, but so did production costs, and the 24 foreign editions in eleven languages, with a circulation of 6,300,000, continued in the red. Last week, on the tenth...

Author: /time Magazine | Title: The Press: Twelve Long Years | 12/11/1950 | See Source »

...this chops up a drama in which the author is torn between a wife who loves him madly and a mistress who loves him more. Playwright Crabtree has not only given himself a whale of a part, but has depicted himself as one hell of a guy. The only snag is that he comes through as almost nothing of a writer. Nor is his technique of winking one eye while wiping a tear from the other, of crossing soap-opera passion with backstage pranks, more than rarely a help. He has merely opened Pandora's box in Mother Hubbard...

Author: /time Magazine | Title: The Theater: A Story for a Sunday Evening (by | 11/27/1950 | See Source »

...mile shore line of TVA's lakes offers the perfect breeding ground for mosquitoes. From the beginning, Dr. Bishop was convinced that the best way to fight mosquitoes was to raise and lower the water level in the reservoirs periodically. The plan worked, hit no snag until World War II's power shortage, when an engineer objected to dumping precious water. The Authority's top brass settled the dispute with one brief order: "Dump water any time Bishop tells you to." A lot of water has gone over the dam since then...

Author: /time Magazine | Title: Medicine: Water Over the Dam | 10/16/1950 | See Source »

...unexpected snag in the anticipated cooperation between the University and the Cambridge Police Department was uncovered yesterday afternoon when McCarthy told the CRIMSON that he know nothing at all about the University's plan for automobile registration...

Author: By Herbert S. Meyers, | Title: Cambridge Police Plan No Immediate Ticketing Drive | 10/6/1950 | See Source »

...Another snag has been Western Europe's almost universal misconception about what the Marshall Plan is doing. U.S. propaganda efforts have been blocked by fretful governments and our own overcautious information officials. A recent poll in France showed that only 20 percent of the French people had any idea of how much aid they were getting from...

Author: NO WRITER ATTRIBUTED | Title: Play It Out | 3/1/1950 | See Source »

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