Word: snaith
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Dates: during 1960-1969
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Studebaker has shelved its plans for a four-cylinder Lark, but Egbert is working with Raymond Loewy & William Snaith, Inc. to produce a restyled six-cylinder model by 1963 and a completely redesigned 1964 Lark. To make up the costs of his program and show a profit by next year, he figures he must get 3% of the auto market v. 1.6% last year...