Word: snaith
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...have turned the auto into a virility symbol, and we can make the house into something equally pleasing." So says Industrial Designer William Theodore Snaith, 59, who gets paid for thinking up such things-in this case, $200,000 by 28 manufacturers whose fortunes depend heavily on housing. Snaith decided that one thing ailing the invalid housing industry is that today's houses are built to appeal to women (with emphasis on bathrooms and bedrooms) instead of men (who like foyers and dining rooms). He regards kitchens as neutral territory, half favored by men, half resented by women (because...
...largest industrial-design firms in the U.S., with revenues well above $3,000,000 a year, Manhattan's Raymond Loewy/William Snaith, Inc. is presently working on a new flooring for Monsanto, business machines for Pitney-Bowes, packages for Nabisco. Snaith recently designed the interior of a new Wanamaker's at King of Prussia, Pa., is planning a marina-office-motel complex in Connecticut and a vacation-house development in Vermont. Last week Fairchild-Hiller commissioned the firm to design the interiors for its twin...
Fragrance at Sea. Snaith calls industrial designers "the 20th century's Renaissance men," and his own interests certainly fit that label. He is author, decorator, designer, consumer analyst, critic, raconteur, painter, gourmet cook and popular after-dinner speaker. His canvases have won respectful reviews in four Manhattan exhibits. His first book, a diatribe about trends in art and architecture called The Irresponsible Arts, drew mostly critical barbs, but Across the Western Ocean fared better. It consists mostly of the log of two trips in his 47-ft. yawl, Figaro III. In the book, Skipper Snaith, one of the world...
Brooklyn-born Snaith was a high school dropout who later studied architecture at New York University and, after a brief tour as a Left Bank painter, began scratching a living as an architectural draftsman in Manhattan. After a while, he caught on as a designer of commercial interiors and in 1936 joined Loewy, one of industrial design's pioneers, to help fashion the cabins of TWA's Boeing Stratoliners. Snaith became a partner in 1944, managing partner in 1956, and president in 1961. Loewy, now 74, still retains half ownership of the company, but spends six months...
...Edible Package. Having bounced back from a mild heart attack two years ago, Snaith is still zestfully looking for new arts and businesses to master. Sculpture beckons, as does real estate development. As for packaging, the number of products is rising so much faster than floor space in supermarkets that Snaith foresees the day when some items may have to be sold by a combination of TV, phone and computer. Some packages may have to shrink, says Snaith, and others may well be converted into something consumable-in other words, the wrapping will be edible...