Word: snakes
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...gold rush, a lot of investors bet a lot of money on analysts whose opinions turned out to be rubbish. Now we're in the head-shaking phase, where everyone's gotten wise and the hidden-agenda company analysts of the late '90s are down in financial history with snake-oil salesmen. Should anyone have been too surprised...
...patients consult half a dozen specialists and get half a dozen conflicting opinions. "Well, of course," Dr. Toby Brown, a Manassas, Virginia, radiologist says impatiently, "it's not as if medicine is a science." Hence the appeal of alternative medicine: aromatherapy, homeopathy, ginkgo. Proponents may be crusading scientists or snake-oil salesmen, but either way, their pitch falls on eager ears: each year Americans spend some $27 billion on so-called complementary medicine. "One lesson of the alternative health-care movement," McCall warns, "is that the public is not going to wait for doctors to get it together...
...about a construction worker who goes insane practicing Falun Gong. In Act II, an opera troupe sings about a practitioner who burns himself alive. For the closer, a man in a white tux, red bow tie, studded cowboy boots and an Elvis pompadour croons: "Li Hongzhi is a poisonous snake." No one in the audience has come freely. All have been bused in for "educational entertainment" from the Beiren Group, which makes printers...
Right now, in the middle of a Joshua-tree forest in southwestern Utah, there's a Folgers coffee can containing a pen, a notebook and a large rubber snake. It's just one of hundreds of prizes in the global scavenger hunt known as geocaching. All you have to do to win it is to make your way to 37.0939[degrees] N by 113.9429[degrees] W and pick...
...caches in all 50 states and in 46 countries. Later this summer 20th Century Fox will stash props from the movie Planet of the Apes in geocaches around the country as part of a stunt-marketing campaign. Now that Hollywood has discovered it, look for more than a rubber snake in a coffee...