Word: snap
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Dates: during 1940-1949
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Other significant gains in capital goods: packaging machinery, especially for foods, destined for Latin America; trucks & busses up 47%; electrical equipment up 24%; farm implement exports up 20% to $16,690,000. But all such items fell miserably short of the ten-digit dollar totals needed to snap U. S. capital goods production out of its ten-year slump...
Believing that it had a movie of "special interest to the college student," Twentieth Century Fox staged a special snap preview of "Johnny Apollo" some seven weeks ago in Ossining, New York. They picked Ossining because the hero, to say nothing of most of the semi-minor characters, resides during the last forty-five minutes of the movie in a certain notorious neo-Gothic villa of that town. They invited the reviewers of thirty college newspapers to serve as an audience because the same hero spends the first three minutes in college and thereby creates what Mr. Zanuck-presumably calls...
Besides Tyrone's thirty college guests the theatre was filled at the preview with a normal Saturday night crowd, who, until the name of the film was flashed on the screen after a little explanation, were absolutely unsuspicious of the "snap" preview trick. One of these Ossining burghers was overheard summing up the situation very neatly. Muttered he, "If I'd of known it wasn't Swiss Family Robinson I would of stayed home...
...Ickes' new, white, boxlike Department of the Interior Building in Washington was given over to an exhibition of Pioneer Jackson's aged photographs. Admired by public and connoisseurs alike were the vivid detail and panoramic scope of the mountain and forest views that Old Master Jackson had snap ped with his battered, wooden 6½-by-8½ camera in days when photography was scarcely more than a stunt. Best exhibit of all was spry Oldster Jackson himself, stooped and white-bearded but talkative and effervescent...
Cozy is a marvelous drummer, noted especially for his amazingly powerful press roll, that being a steady roll gotten by sticks on a snare drum, with a snap that gives it a swell lift. Listen to records like "Ratamacue" and "Crescendo in Drums" by Cab on Vocalion or "Shufflin' at The Hollywood" (Victor-Lionel Hampden) and you'll get the general idea...