Word: snap
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Dates: during 1960-1969
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...Snap-Away Lids. Whatever the ultimate dollars-and-cents value of the in novation to Alcoa, the announcement reflects the thirst for new markets that has kept the $1.38 billion-a-year com pany on top of the industry as the world's largest aluminum producer...
Harper, a Tennessee-born engineer who took over Alcoa's fortunes in 1965, is equally optimistic about packaging, which accounts for 9.5% of sales. Largely responsible is the company's development-and advertising promotion -of the snap-away aluminum lid for beverage and food cans. With most beer and soft-drink cans now sporting aluminum pop-tops, Alcoa and the rest of the industry have begun pushing sales of cans made entirely of aluminum. Another promising market is aerospace. Alcoa provided most of the 1,000,000 Ibs. of aluminum used in the Saturn V moon rocket...
Green Light. Compared with flying a helicopter, which often requires four separate control functions, and according to helicopter pilots is "like rubbing your head, patting your stomach and tapping time to Dixie with both feet, all at once," operating the J-2 is a snap. After starting the engine and the J-2's conventional push prop, the pilot depresses a lever at the side of his seat, temporarily engaging the engine to the overhead rotor. When the overhead ro tor reaches 520 r.p.m., the pilot pushes a button to disengage the rotor and change its blade pitch from...
...city's passionate possessors snap up everything from Chinese vases to French furniture, but the biggest and bounciest collections are those of contemporary art. Fanciers of today's -and tomorrow's-painting, sculpture, kinetics and whole environments wade into galleries with eyes, minds and checkbooks wide open. As a tour of Chicago's top half-dozen dazzling collections shows, a new generation of collectors, many of whom are self-made millionaires, are brashly pitting their taste and understanding of today's baffling art trends against the judgment of the future and backing their hunches...
...Only the Yale game stood between Wood and an eastern championship. Only Yale and Albie Booth. For the Cambridge flash the script was wrong. Harvard got only one scoring opportunity, blew it and then had to watch in anguish as Booth clicked on a late field goal to snap Wood's string...