Word: snap
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Dates: during 1970-1979
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...when, in the third quarter of that fiasco, Cornell's Dave Johnson retrieved a high snap from center on a punt attempt, found an opening down the left sideline and sloshed 75 yards for the game's lone touchdown, more than just Harvard's talent advantage was wiped out. So was its undefeated season, and so was its pride...
Well, I do not like to be unloved, and I especially do not like losing to be the cause of my unpopularity. After a loss I curse at my roommates, I snap at my friends, and if I had a dog I would probably kick it. I simply have not learned to deal with defeat on the gridiron...
Best gadget of all is human one -seven-foot thug with preternatural strength and steel teeth, which he uses to snap victims' spinal cords. Name: Jaws. Orthodontist's nightmare. Running gag is that each time he is dispatched-trapped in building cave-in, flung from speeding train, tossed into shark tank, even torpedoed-Jaws (Richard Kiel) implacably reappears. In his silly, mechanical, likable way, a perfect symbol for Bond films. They're attacked, dismissed, put out of mind, but keep coming back and back and back...
...heat-wave sales promised to snap the nation's air-conditioning industry out of a three-year slump that had been caused by successive summers of exceptionally clement temperatures. The industry's last good year was the scorcher of '73, when perspiring consumers bought a grand total of 5.3 million room-size air-conditioning units and 2.8 million central cooling systems. Then sales plunged, reaching a low of 4.2 million conditioners of all types in 1975. The manufacturers, led by five big firms-Carrier, Trane, Fedders, Lennox and General Electric-have also seen their air-conditioner sales...
...main propellants in the second-quarter advance were increased government spending and capital investment and steady growth in new home construction. They were enough to offset a leveling off in retail sales, which accounted for much of the snap and ginger in the economy in the first quarter...