Word: snark
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Dates: during 1970-1979
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...microphones become the pulpits from which bulletins and statements issue forth: ubiquitous, invisible cameras whisk us from the streets of Whittier to the airports of Latin America to the state rooms of the White House. the confusion is over-whelming, despite the feverish order De Antonio imposes on his snark hunt. Boyish Richard Nixons jostle elbows with thuggish images of President Nixons. But nowhere is the mystery of the man penetrated. He remains a totally unreal figure, a substance as shadowy as his own infamous five o'clock stubble...
LaRoche, McCaffrey & McCall has just picked up a half interest in Aqua Dynamics Corp. of Wareham, Mass., which cultivates oysters. Doyle Dane Bernbach agreed to purchase Snark Products Inc. (annual sales: $1,000,000), a New Jersey-based producer of low-priced ($125-$500) plastic-hulled sailboats. Quite naturally, the agency plans to handle Snark's advertising and capitalize on techniques that Chairman Bill Bernbach developed to plug a more famous low-priced product. D.D.B. hopes to establish Snark as "the Volkswagen of the sea." The agency also owns a 20% interest in Georg Jensen, an elegant Manhattan houseware...