Word: snazzier
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...Even until recently, the M-800 was a first car to many Indians. Indu Bhandari, a mother of two, says when she and her husband wanted to buy their first car in 2003, M-800 was the inevitable choice. But with the introduction of snazzier models from domestic and international car makers, the M-800 has been losing its sheen over the past few years. As Bhandari says, when her parents bought their M-800 in the 80s, people were awed. By the time she bought hers, it was looked down upon - good as a first car, but nothing more...
...know what? So has Wal-Mart. Under Castro-Wright's prodding, Wal-Mart is trying to become a local merchant again. It is moving managers away from the all-powerful Bentonville, Ark., headquarters and closer to the customers. It is developing snazzier and highly efficient store designs to entice existing customers to shop more broadly across the store rather than just for groceries and health- and beauty-care products. "We have enough customers," insists Scott, 57, who can boast that nearly 20 million Americans shop at a Wal-Mart every day. But while they're happily buying toys, toothpaste...
...Laguna Niguel, Calif. Between airplanes and meetings and hotels, she maintained a constant habit: walking. "It was the one thing that kept me relatively fit--and sane," she says. As exercise methods go, walking requires not much in the way of accessories, yet Parks often found herself wishing for snazzier pedometers, age-appropriate shorts and a walking pal or two in a strange city. Her aha moment came in 2003: "This, I realized, was my passion." She quit Kinko's and started WalkStyles, a Web company offering equipment, apparel and networks to walking enthusiasts...
...wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference table strewn with perfumer's blotter paper, the execs had a final request: Could the orange be snazzier, more of a blood orange? ScentAir dug into its library of about 40 orangey smells, weeding out the tangerine-tinged and the clementine-clad before hitting the jackpot with a robustly bloody red orange...
...Mann's early films also needed performers with snazzier screen presence. These movies had the noir plots and attitude, but neither the actors to give the stories a fatalist heft nor the actresses beautiful and seductive enough to play a plausible femme fatale. In The Great Flamarion - a triangle drama in which a woman misuses the two men who desire her -Dan Duryea says of his wife, "Any guy who wouldn't fall for you is either a sucker or he's dead." Unfortunately, the wife is played by Mary Beth Hughes, who's pretty deficient in the allure category...