Word: sneaker
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...think it's going to be fifty-fifty." LEBRON JAMES, NBA No. 1 overall draft pick, when asked whether his primary allegiance would be to his new team, the Cleveland Cavaliers, or his sneaker company, Nike...
Democrats have a terrible habit of never, ever, sticking to their guns except when crushing the judicial aspirations of hard-working Honduran immigrants. Have they learned nothing from the demise of Trent “Sneaker Breath” Lott? The Democrats would do far better to take a page from the consistently repulsive Rick Santorum, who, by equating homosexuality and polygamy, has offended scores of polygamists nationwide. Perhaps unsurprisingly, the dream team Democratic presidential ticket that already has insiders salivating consists of two noted war heroes. Having hawks John Kerry and Wesley Clark on their ticket would neatly eliminate...
When you're a filthy-rich rapper romancing the fetching lead singer of Destiny's Child, kids want to walk in your shoes. But when JAY-Z'S sneaker line, the first from a nonathlete, became the fastest-selling shoe in Reebok history last week, desperate kids proved willing to pay more than twice the retail price of $100 for the privilege. The first shoe in the "S. Carter collection by RbK" (Jay-Z's real name is Shawn Carter) sold out in 10 cities. The sneaker is just the latest offering from the unabashedly commercial rapper; his clothing line...
Gatorade, Lego and Adidas, among others, have signed on as the NBA's global marketing partners, spreading the basketball gospel through clinics, festivals and tournaments. In October another marketing partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker...
Team Yao has deals in China with cell-phone and gaming companies, and there is speculation about a global beverage deal. But the biggest haul could come at the end of the season, when Yao's sneaker contract expires. Nike must either negotiate a new deal or see a rival buy the entree that Yao can provide to an estimated 200 million hoops-playing, merchandise-buying Chinese...