Word: sneakered
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...Nike isn't shaking in its boots yet, but permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store...
...badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature as prominently in its first American shop, which opened in January, the firm's determination to bring its game to the big boys is unchanged. The store is located in Portland, Ore. - just a sneaker's lob from the headquarters of a company named Nike...
...feel unsteady on her feet. The idea is that built-in instability--in the case of EasyTone, two bulbous pods on the sole act a bit like balance balls--forces muscles to work harder. Gluteus maximus muscles get 28% more of a workout with EasyTone than with a regular sneaker, according to a study Reebok commissioned...
...taboos prevent us from having the same consumer-safety conversations that are commonplace when you're making a toothbrush, sneaker or baby bottle," says Ethan Imboden, founder of Jimmyjane, a luxury adult-toy maker based in San Francisco. This bashfulness is not helped by the fact that the adult-novelty industry is largely unregulated. "Manufacturers can use whatever they want," says Imboden. "And they...
...Whatever happens, Sea the Stars' success has brought out the best in sport. Racehorses aren't rewarded for their efforts with sneaker contracts and salary hikes. In an age of gazillionaire baseball players and soccer stars, a competitor that races for nothing other than a win lifts the image of sport and the spirit of fans. It's what made Seabiscuit so popular during the Depression - and what makes Sea the Stars so illustrious...