Word: sneakered
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Dates: during 2000-2009
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...Nike in a television ad. Gu learned more on Nike's Internet page and persuaded overseas friends to send him music. Now they send something else too: limited-edition Nikes unavailable in China. Gu and his partner sell them in their shop, Upward, to Beijing's several hundred "sneaker friends" and wear them while spinning tunes in Beijing's top clubs. To them, scoring rare soles and playing banned music are part of the same rebellious experience. "Because of the government, Chinese aren't allowed access to a lot of these things," says Gu's partner, Ji Ming, "but with...
...black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike killed...
...million dollars lighter for his legal fight--plus the $4 million "I'm sorry" ring for his wife--and toxic as a marketing personality. His contracts with McDonald's and Sprite are finished. He still has a $45 million deal with Nike, but don't expect a Kobe sneaker anytime soon. He'll have to make do with a $136 million, seven-year contract he signed with the Lakers in July...
...Eminem, Jennifer Lopez and Nelly, the celebrity-branded-clothing market nearly doubled over the past two years, from $3.2 billion in 2001 to $6.1 billion in 2003, according to research firm NPDFashion World. Snoop Dogg entered the mix last month, announcing a partnership with Pony to release his own sneaker line, "The One and Only," in November...
...Jones’ career wasn’t just limited to the “Sneaker Squad” or his position as watch commander of the Harvard Medical School area. He also acted as a bodyguard to several dignitaries, including recently-deceased Loeb University professor emeritus Archibald Cox ’34 while he acted as special prosecutor in the Watergate scandal, Britain’s Prince Charles, members of the Kennedy family and presidents Gerald Ford and George H.W. Bush...