Word: sneakered
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Shoe marketers trying to reach trendsetting young urban males have discovered a fact long known by any weary eighth-grade teacher: guys love a troublemaker. Celebrity endorsers typically have been squeaky-clean family men like Cal Ripken Jr. or harmless rebels like long-haired Andre Agassi. But today's sneaker ads often showcase figures known as much for alleged misdeeds as for their accomplishments. When a company attaches its brand to these antiheroes, "it's a way of saying, 'We're in touch with somebody who is street real,'" says Rick Burton, professor of sports marketing at the University...
...chairman of Li Ning Sports, champion gymnast Li Ning, is also the company's chief spokesman. Li became a national hero to millions of Chinese after he won six medals?three of them gold?at the 1984 Los Angeles Olympics. It's as if Michael Jordan had his own sneaker company instead of being a shoe tree for Nike...
...victim said the proctor found the sneaker in the bathroom, covered with paper towels, several days later...
...SNEAKER PIMPS • Bloodsport (Tommy Boy Records) On the Sneaker Pimps’ third album, Bloodsport, they dump their vocalist, Kelly Dayton, the voice of their most recognizable hits, “Six Underground” and “Low Five” and adopt a more raw male vocal sound. The feel of the album can’t be described as alternative. It lies somewhere between indie and electronica, informed as much by the smooth beats of Moby’s relaxed moments as by Apollo Four Forty’s frenetic, guitar-based electronica...
...with angsty vocals and guitar accompaniment that is catchy but in no way representative of the smooth production of the rest of the album. It is difficult to characterize Bloodsport as a whole and this lack of coherence may be what stands between the album and its potential. The Sneaker Pimps do manage to find some moments of brilliance, but they are overshadowed by an experimental sound that prevents them from being entirely accessible. ––Daniel M. S. Raper