Word: sneakered
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...programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply for doing a couple of funny parodies of MasterCard and Monster.com spots. Both appealed smartly to voter cynicism about the major parties (and corporations), but neither outdid your average sneaker-company...
...time to make things right was at hand. They looked to Cathy, and told everyone else to look to Cathy. Here's one way to consider it: Last week Marion Jones was trying to win five gold medals for herself and the greater prosperity of the Nike sneaker company. Cathy Freeman hoped to win one for reasons that were positively cosmic...
...sneaker since then has gone through changes. It has specialized, subdividing into varieties for walking, tennis, basketball, running and something called "cross-training." The sneaker industry has ingested steroids and hallucinogens, and produced astonishing effects, shoes that look like cumulus clouds, or reptiles of the Amazon basin, or tarted-up space stations. Shoes have Incredible Hulked themselves (or perhaps, Robert Crumbed themselves) to assert an out-of-perspective importance - rendering the foot (an absurd appendage anyway and best underplayed) ridiculously prominent, strange shapes elaborated by irrational patchworks of neon piping and gaudy metallic iridescences...
...doggedly competitive spirit of pseudo-childish Play and Fun seems to have taken over the thinking of the sneaker industry. Something of the same archly juvenile outlandishness has been at work designing women's shoes, which have the look of illustrations in a children's story - blockish and clunkish and exaggerated. All fashion is an aesthetic of distortion. But platform shoes have risen so high you could use them to drill for oil in the Gulf. They look spectacular, even crazy, and elevate foot fashion to the status of a major social hazard. A young woman...
Above them five tied-together bedsheets dangled from the balcony railing. Behind, a big wooden table had been pounded into an obtuse angle with sneaker marks at the vertex. John Quincy Adams watched without judgment from his invisible, alarmed cage...