Word: sneakers
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Dates: during 2000-2009
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...feel unsteady on her feet. The idea is that built-in instability--in the case of EasyTone, two bulbous pods on the sole act a bit like balance balls--forces muscles to work harder. Gluteus maximus muscles get 28% more of a workout with EasyTone than with a regular sneaker, according to a study Reebok commissioned...
...taboos prevent us from having the same consumer-safety conversations that are commonplace when you're making a toothbrush, sneaker or baby bottle," says Ethan Imboden, founder of Jimmyjane, a luxury adult-toy maker based in San Francisco. This bashfulness is not helped by the fact that the adult-novelty industry is largely unregulated. "Manufacturers can use whatever they want," says Imboden. "And they...
...Whatever happens, Sea the Stars' success has brought out the best in sport. Racehorses aren't rewarded for their efforts with sneaker contracts and salary hikes. In an age of gazillionaire baseball players and soccer stars, a competitor that races for nothing other than a win lifts the image of sport and the spirit of fans. It's what made Seabiscuit so popular during the Depression - and what makes Sea the Stars so illustrious...
...Beth Ditto of the Gossip, who have channeled their love of designer labels into their own designer products. Ronson teamed up with Gucci creative director Frida Giannini to design a series of limited-edition shoes to coincide with the launch of Gucci Icon-Temporary, a traveling pop-up sneaker store that will make its first stop in New York City next month. Two new Ronson creations, incorporating the brand's classic GG logo, will be introduced at each stop of the tour, including London, Berlin and Tokyo...
...Things would get worse. With sponsors turned off by Jackson's private life - Pepsi and sneaker brand LA Gear, for instance, had backed him - he further lost control of his finances. Duff investments and a divorce settlement with Lisa Marie Presley helped push Jackson to increasingly use his earnings from music as collateral for loans, first from Bank of America (BoA), before Fortress Investment Group, a specialist in distressed debt, took the loans off BoA's hands. By the mid-2000s, Jackson was believed to be $270 million in debt. (See Thriller's entry on the All-TIME 100 Albums...