Word: sneakers
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...really young kid. He was starting to pass out, but he still displayed the smooth forehead and expressionless eyes of the silent treatment that apprehended perpetrators can give. His right foot was mangled-bits of sneaker mixed in with clotted blood, bone, cartilage and tendon. His left leg was hanging by skin. The jagged stump of his tibia stuck out just below the knee-pretty much what you would expect from the wheel of a subway train. Even in Harlem, this was pretty...
...other words, just talk about Wade as Wade. "To me, it's still crazy when I walk around and I see people wearing my jersey, people wearing my shoes," said Wade, whose jersey sales are tops in the NBA, and who has a sneaker contract with Converse. "It's still weird to me but I'm sure some kid will go out in the backyard and try to be like me, and that's great." An NBA great who is startled by his own stardom? Now that's rarefied...
...million times since its October Web-only release, one of the most popular viral videos on the Internet today. Even for a company known for its winning, edgy marketing, that is a hat trick. By creating a youth-driven buzz so crucial to its leadership in the multibillion-dollar sneaker wars, Nike, based in Beaverton, Ore.the largest sporting-goods company in the world, with $14.7 billion in annual revenueshas kicked its $9.5 billion German rival, Adidas, in the shins...
...Dassler began hand making athletic-training shoes in 1924 in their family's laundry room in Herzogenaurach, Germany, they had no idea their efforts would someday lead to a full-fledged factory, Dassler Brothers Sports Shoe, producing more than 30 styles for 11 sports, including the first tennis sneaker. By 1936 the brothers were driving suitcases full of their coveted shoes to the Berlin Olympics, where they would persuade American Jesse Owens to sport their product. (He eventually won four gold medals wearing Dassler shoes.) Business boomed, and by the start of World War II, the Dasslers were producing...
...wasn't interested in running a TV campaign, he called in a few favors at J. Walter Thompson and shot the ad with his own money. He wasn't jazzed about Spider's cover, so he redesigned it. "They'd done a cover that had a kid's sneaker on it, with a little blood on it, and I went, I don't know, it didn't do anything for me. I want the reaction to be, 'I want this!'" He blew up the title into huge letters that practically shouted across the bookstore that this book was going...