Word: sneakers
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...Capital, an Italian business magazine, was titled "When the Secret Is Your Brother.") While Diego will make headlines sparring in the press with Italian Prime Minister Silvio Berlusconi or hobnobbing with high-profile friends like Ferrari CEO Luca Cordero di Montezemolo, Andrea is content to talk soccer scores and sneaker styles with production managers back at the factory?many of whom have known him since...
Together the two brothers have built Tod's S.p.A. into a global luxury group with $450 million in annual sales that includes Tod's, the high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena?especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen...
...resale market online and in sneaker consignment shops like New York City's Flight Club can make flipping shoes a lucrative side job. Laurent Touma, 31, a financial consultant in Miami, says he makes $1,500 a month buying and selling Nikes and Adidas on eBay, where an original Air Jordan I in metallic blue, which retailed at $65 in 1985, sold for $2,001 in January. "In the vintage business, the sneaker has become like a Rolex," says Touma. As with the watches, counterfeits are rampant, so sneakerheads pitch in on sites like niketalk.com to study pictures posted online...
Customized sneakers are a hot part of the market. Jordan Price, a graffiti artist based in Brooklyn, N.Y., better known as Jor One, creates unique designs that sell for as much as $1,500 a pair. Price's streetwise styles, which have been featured in "Sneaker Pimps," a traveling exhibit of rare and vintage shoes, include a pattern of cigars and 40-oz. beer bottles, whose labels read, WE SELL TO MINORS & DRUNKS. While Price, 26, uses a paintbrush, Chris Hui, a high school sophomore in Milwaukee, Wis., has gained a national reputation for applying unusual materials such as carbon...
...sides can take five days and a series one month or more?is appealing to broadcasters and advertisers. "It's a lot of content," Speed says, "enough to fill a channel for days, and is a very valuable commodity for sponsors." Nike apparently agrees. Pawar tells TIME that the sneaker giant last month paid $45 million to have its logo stitched onto Indian players' sleeves...