Word: sneakers
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...compact wave springs featured in a trade magazine. He figured the tiny springs could fit in shoes instead. Krafsur ordered some wave springs, and he picked up a $10 pair of skippies at Wal-Mart. As his wife rolled her eyes, Krafsur filleted the sole of each sneaker like a fresh trout, stuck springs in the heel and the forefoot and duct-taped them back together. He ran down his driveway in the crude shoes. Says Krafsur: "My eyes bugged...
...After a sneaker line and a kid's book, the next must-have star accessory seems to be a camp. With his Camp New Look, opening next month in Atlanta and offering stylists and athletic trainers, Usher joins a slew of other celebs around the campfire...
...features his laid-back, verbally adroit rapping over shredding rock riffs. Critics dug it, but some fans shrugged. "I think people just were expecting something different," Mos says. "Kinda like, crusading, 'I'm gonna save hip-hop from all these jewelry-wearing, champagne-swigging, sneaker-designing monsters.' And I was like, No, I'm just gonna make some music I like...
...other athletes millions to endorse his shoes, the chairman and CEO of Nike has helped turn them into household names ... [Knight] is the master of the mantra of the age ('Just Do It') and the proprietor of Nike's unmistakable swoosh, the icon that has turned the lowly sneaker into winged sandals ... Knight's stars are frontiersmen, exponents of an in-your-face brand of American optimism. And thus sports, as Knight has asserted, are 'the culture of the U.S.' By exporting the culture he has conquered the world for America. Knight, however, does not believe empires last forever...
...same time, New Balance has proved that it's possible to manufacture in the U.S. and compete. The company's plant in Brighton, Mass., for instance, features robotics and a high-tech molding process that can produce an outsole in 12 seconds--allowing New Balance to make a sneaker from scratch and fill orders rapidly as they come in. Another advantage Davis sees: better relationships with retailers. New Balance's domestic factories play a key role in filling special orders for hard-to-find sizes and widths and give the company more flexibility to help out independent retailers--a lucrative...