Word: sneakers
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...shell out a little more for their next workout outfit comes the brilliant new Nike Nylon Cortex ID. Admit that you’re running for the gratification of your own ego anyway and take that narcissism to a whole new level—imagine a pair of sneakers emblazoned with your own name! Customers go through a three-step questionnaire on the website (beginning with “Are you male or female” to ensure the correct gender normative color scheme for your moniker) and are privy to an instant preview of their newly christened sneaker, thanks...
WORLD BEATERS A31 A mergers expert; a Sony TV exec; GM's new design chief; a sneaker king...
Cool may be our country's most precious natural resource: an invisible, impalpable substance that can make a particular brand of an otherwise interchangeable product--a sneaker, a pair of jeans, an action movie--fantastically valuable. And cool can be used to predict the future. The theory goes as follows: when cool people--a group known to marketers as alpha consumers--start talking or eating or dressing or shopping a certain way, noncool people (a group that most marketers belong to, by the way) will follow them. Watch the cool kids, the alpha consumers, today, and you can see what...
...school sneaker collecting first took off in the early '90s as dealers bought out the leftovers of old and discontinued models from the major shoe companies. These pristine, never worn, never even laced shoes are known as deadstock to sneaker freaks, and a particularly sought-after pair (like original Nike Air Jordans) can easily fetch as much as $1,000 on eBay or the sneakerhead websites. At those prices, these prized pairs stay off the feet to maintain their mint condition...
Taking note of this trend, the sneaker companies began dusting off their old styles and reissuing them, often in special colors and limited numbers. Adidas launched its Originals line of rereleases in 2001. Reebok also has a classics division that re-creates '80s models like the Pump...