Word: sneakers
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...Naori Omori), a schizophrenic hit man tormented by the pleasure he takes in ultraviolent killing. Director Miike obviously wants to signpost Japanese society's ills and does so with a broad and bloody brush. Ichi dispatches his victims with a large rotating metal blade that flicks out of his sneaker. Heads, legs and arms erupt amid geysers of blood from his almost every encounter. A woman's nipples are sliced off; one male victim, suspended naked in midair by wires, comes close to losing his family allowance. In all this Miike's slick and self-aware technique serves to accentuate...
...last week, a man who officials have dubbed the "big-footed pervert" was caught sticking his camera-equipped sneaker under women's skirts. "Do we have privacy anymore?" asks security expert Liu. "No. The only safe place is a place without light." Then again, there are always infrared hidden cameras...
...about the same time, Skechers, a Southern California-based footwear company that launched in 1992, started making great strides with teen and female consumers by keying in on trends and marketing itself as a "lifestyle" company. The flat, well-cushioned Skechers boasted comfort and the latest sneaker technology, but the company's advertising emphasized the shoes' stylish look...
...Spain, two years ago, Lotti was struck by the wildly spiraling metallic towers of the Guggenheim Museum. "It looked so different from everything around it," he recalls. "I wanted to do the same thing with a shoe." Eighteen months later, Nike unveiled the Air Max Specter, a slip-on sneaker with an upper sole of grooved, sinuous curves, available in the same titanium gray as the museum's exterior. The shoe became the season's No. 1 seller...
This spring Nike will roll out Visi Mazy, a sling-back in woven fabric, available in "lime chill" and "midnight navy." It will compete against a line that Skechers is developing in denim and a sneaker from Puma created by the Japanese designer Yasuhiro Mihara. As Tony Bartone, Puma's director of brand management, promises, "These will not be found at Athlete's Foot." Which is exactly why the women's market could prove to be supremely profitable...