Word: sneakers
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...architect at all, or is only occasionally an architect. In collaboration with his friend German chemist Michael Braungart, he has begun or completed designs for nontoxic shower gels, fabrics that do not contain mutagens or carcinogens, dolls made without PVCs, biodegradable yogurt cartons, and a recyclable Nike sneaker made with soles that, when they disintegrate, will serve as nutrients for the soil. Among the larger projects, besides the Gap building, are the Nike European Headquarters, an environmental-studies center at Oberlin College that will produce more energy than it consumes, the Monsanto Child Development Center in Missouri...
...sure, attendance and TV ratings could tank after the novelty of the first few games. Sneaker companies are already pulling back on player endorsements. Laker legend Magic Johnson believes the style of play and the marketing have to change. The NBA game, which used to be speed and motion, has gone flat for most teams. The league has promoted superstars, not teams, and the play reflects it. "Magic vs. [Larry] Bird was big," Johnson told TIME. "But it became so much bigger because it was the Lakers and the Celtics. I'm hoping we can get back to that...
FEET FIRST: The sneaker is the only new type of shoe to have been invented in the past 300 years. Platforms (unlike, say, Peter Frampton) had a life before the 1970s. Learn this and more at "Shoes: A Lexicon of Style," a quirky exhibition of contemporary footwear on display now through April 17 at the Museum of the Fashion Institute of Technology in New York City. An eponymous companion book is available from Rizzoli...
...federal advertising budget for an antidrug campaign that rivals the amount of money Nike spends on sneaker commercials may well make middle-class teenagers just say no. But it's unlikely to end the inner-city drug crisis. President Clinton, backed by bipartisan support, announced on Thursday a $200 million-a-year antidrug media campaign, launched with a TV ad depicting a teenager trashing her kitchen to illustrate the corrosive effect of heroin...
...nowadays, it's hard to glean much information at all from these bizarre band names--like Sneaker Pimps, Counting Crows or even Thrifty Spackle--that seem to be so popular among a new sect of music listeners...