Word: sneakers
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...Could six years of losing in Oakland have driven Sprewell over the edge? Or are player-punks like him, spoiled by the NBA's sneaker-contract star system, ruining the league? This much is obvious: If David Stern isn't popping antacids right now, he's just not paying attention...
...best in its subtler moments. During Brackett's interview, for example, a folksy guitar strums gently in the background as Baily plies millions of viewers with his simple charm. When Brackett cuts abruptly to a commercial, both guitar and Baily are unceremoniously replaced with a garish sneaker advertisement. The spell is suddenly broken and the effect is undeniable: we realize we've been played, effortlessly manipulated by a half-wit and a cheesy soundtrack...
P.L.A.Y. CORPS, a sports program sponsored by sneaker giant Nike, Inc. tabled at the Malkin Athletic Center (MAC) yesterday looking for volunteers to coach inner-city youth...
...felt more like 15 or 20," she says, "but I'm amazed at myself. I'm not as far away from where I want to be as I thought." Swoopes, one of the best female players in the game and one of its top earners--she has her own sneaker contract and children's book--was a little hesitant to tell the fledgling W.N.B.A. that she was pregnant, but says it was very supportive. Nevertheless, she waited only two days after the birth to ask her doctor if she could start training. And she wants another child, "eventually...
...music industry, desperate to revive sales, expected too much. Says Gary Richards, who heads A&M's techno label 1200: "One company tries to sign a band, and another jumps in, and it begins to get out of control." Although lyric-driven techno songs by White Town and Sneaker Pimps have got air play, Vinny Esparanza, co-editor of the Gavin Report, which tracks college-radio-station playlists, says, "A lot of the deejays around now were brought up on punk and grunge, and are unsure how to approach electronic music...