Word: sneakers
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...aiming to bring the same service to other colleges, including Harvard, one of the operation’s founders said yesterday. Yale senior Timothy Kau and his partner, junior Christopher Chau, founded the startup footwear company known as Campus Kings which is already marketing its first two lines of sneakers. “We wanted to introduce a shoe that someone who went to Yale would immediately be able to recognize and relate to,” said Chau. “We have made it our mission to provide a fresh aspect to college apparel.” Campus...
...success of BAPE STA, Nigo's line of technicolor sneakers, which arose just as a global passion for collectible footwear took off: "Launched just at the moment Japan's sneaker boom went into overdrive, the old-school appeal of BAPE STA distinguished themselves from the techy, streamlined look that characterized athletic footwear of the mid- to late-1990s. ... For BAPE addicts outside Japan, the existence of STAs soon passed from rumor to legend. The Beastie Boys, N.E.R.D., Snoop Dogg, Jay-Z, Usher, Kanye West, and a host of other hip-hop V.I.P.'s began rocking them not only in private...
...offered, bundled up hipsters and their compliant parents turned out in sufficient force for the store to meet its sales goal, a slight increase over last year’s figures, according to store merchandiser Michael Graney. Smaller boutiques opted for a creative approach to entice customers. Concepts, a sneaker boutique, began selling a shoe exclusive to its store, drawing a large crowd when doors opened Friday morning, said Tarek Hassan, the owner of Concepts and nearby Tannery boutiques. “You have to go outside the box to make sales in an economy like this...
This is false. While all of those people can definitely wear them, you can too. Sneaker companies are coming up with new designs every day and there are already thousands of different types on the shelves in various fabrics and color schemes...
Then there's the Evade sneaker for jocks who make more lateral moves in their drills. "The shoe becomes a piece of equipment," insists Raphael Peck, Under Armour's senior vice president and shoe guru. But will young athletes really spend $100 for a shoe to lift weights in? "They're spending $40 on a T shirt," quips Plank, nodding to the premium price that consumers are paying for Under Armour's sweat-sopping gear...