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Word: sneakers (lookup in dictionary) (lookup stats)
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Remember what the yuppies did for sales of Saab, Cuisinart, Rolex and Burberry raincoats when those products became their symbols? Now it is the turn of the sneaker. The young urban professionals have their own: Reebok, a pricey ($30 to $60), soft-leather shoe that comes in six colors and 40 styles, including a popular high-top model. Says Edward Hurley, an assistant manager at an Athlete's Foot store in New York City: "All other shoes have been forced to take a back seat to Reeboks. It's the season's hottest shoe." He sold 700 pairs last month...

Author: /time Magazine | Title: Marketing: Running with the Pack | 5/27/1985 | See Source »

Sweat-suited and sneaker-footed, with pedometers clipped firmly at waists, they appear, sometimes before dawn, and slip quietly through the shopping-mall entrance with a wave to smiling guards. Early-bird bargain hunters? Well, no. These are not sales stalkers but a growing breed of fitness faddists, the mall walkers...

Author: /time Magazine | Title: Health & Fitness: Make Way for the Mall Walkers | 5/26/1985 | See Source »

...knew that if I had any problems like a squeaky sneaker or a running nose it would really distract me," she said. "Well, I had wet gloves. So I went into a beauty parlor where a very nice Italian man let me blow dry my gloves and everything was cool...

Author: By Ariz Posner, | Title: Born to Run: Harvard and the Marathon | 4/17/1984 | See Source »

Rachel, 28, wanders around Los Angeles wearing sunglasses, one sneaker, a stained sweatshirt, baggy jeans. She is bright, well-read and terribly out of kilter. "I need to be in a normal situation around normal people," she says. One moment Rachel is cogent and socially deft, the next she is twitchy and incoherent. "I just want to be out in the forest by myself. I want people to leave me alone, so I tell them I'm O.K. and go my own way. But I get a block away and lose it. I freak...

Author: /time Magazine | Title: Left Out in the Cold | 12/19/1983 | See Source »

...sneaker circulated, the shadows crossed the remaining yards of the field, leaving only the Harvard cheering section in sunlight, and the clock ticked away the last seconds of the 100th Game. Exultant Harvards tore down both sets of goal posts (the playfulness soured when a Harvard freshman, Margaret Cimino, was seriously injured in the confusion). As they left the bowl, the old grads, practiced in their ancient animosity, jeered or muttered, according to school. Undergrads seemed to take victory or defeat casually, but seniors were beginning to practice their lines for the years that would follow graduation. Fred Anscombe, Yale...

Author: /time Magazine | Title: In Connecticut: The 100th Classic | 12/12/1983 | See Source »

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