Word: sneakers
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...anyplace around the world, and we were noticing that people were running with music," says Edwards. "You kind of go, Aha!" At a team meeting, a designer presented a sketch of an iPod in a Nike shoe. Another "aha!" moment. Sure, you can't place an iPod in a sneaker, but what if that sensor tucked beneath the shoe could talk to the iPod and reveal the data while runners listened to their music? In late 2004, Nike pitched the idea to Apple executives, who bit. They saw that Nike cared deeply about technological innovation, and a partnership was born...
...advertised by the Law School’s Committee on Sports and Entertainment Law as the “Godfather of Basketball,” took the crowd from his humble beginnings just outside of Pittsburgh in Trafford, Pa. to his stints as an executive at all three major sneaker companies (NIKE, adidas, and Reebok) to his recent retirement from the shoe and basketball camp industries.Vaccaro’s journey in the basketball world, which started in 1964 when he created the Dapper Dan Roundball Classic, the first-ever national high school all-star tournament, would turn him into...
...didn't make total sense, then, to willingly venture into surroundings that would leave my feet sopping with swamp matter and the rest of me saturated with other strains of sogginess. As I slogged forward once more, after squashing my foot back in my sneaker, a part of me scoffed at the allure of Ireland's natural beauty. Of the many odes to the Irish landscape, most must have been composed by those with dry feet, in a heated room, far removed from the terrain and the elements...
Those powers are the sneaker companies - Nike and Adidas - who wage a ferocious battle to sell athletic footwear, gear and clothing to consumers in virtually every country in the world. None of those markets is more important than China. Nike brand President Charlie Denson said last week that China would surpass Japan by 2009 and become the company's second largest market worldwide...
...that he's almost certainly correct. Yi is the second first round pick from China in NBA history, but he won't be the last. And for the sneaker companies and the NBA, the more the merrier. Consider that when Yi squares off next year for the first time in an NBA game against Yao and the Rockets, that will likely be the single most watched basketball game in human history as it is beamed back to their home country. It's not for nothing that Adidas and Nike believe their commercial futures lay in China. It is, you might...